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Art’s Weekly Insights – 7/22/2016

Art’s Weekly Insights – 7/22/2016

It’s 2016 – Why can’t we “Make it nice” anymore? It seems like only yesterday you could take an order and just “Make it nice.” The entire retail floral industry was built on that common request, and that’s all you…

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Art’s Weekly Insights – 7/15/2016

Art’s Weekly Insights – 7/15/2016

Understanding the “Magic” of Advertising with Google   The ability to understand how the “magic” of Google works sometimes feels like just that – magic. In fact, magic is probably the best way to explain Google. Magic is an illusion…

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Art’s Weekly Insights – 7/8/2016

Art’s Weekly Insights – 7/8/2016

Make the choice to stop holding yourself back Wouldn’t it be wonderful to not have any competition? You could just open your doors every morning and wait for customers to start rolling through. Unfortunately, you do have competition – and…

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Art’s Weekly Insights – 7/1/2016

Art’s Weekly Insights – 7/1/2016

“Yes, We Can” In today’s crowded retail market, consumers expect more than ever before. They’re smarter, they have more choices, and they demand better experiences than they may have tolerated in the past. With so many options available at the…

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Art’s Weekly Insights – 6/24/2016

Art’s Weekly Insights – 6/24/2016

Why Your Online Reputation Is More Important Than You Probably Realize Years ago (okay, over 15 years ago…yikes!), I was singing the praises of pay-per-click marketing. By the time the industry got a grasp on it, we had already evolved…

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Art’s Weekly Insights – 6/17/2016

Art’s Weekly Insights – 6/17/2016

Why You Shouldn’t Worry Too Much About Bounce Rates Many Google Adwords users seem to easily get alarmed by BOUNCE RATE results in Google Analytics. This troubles me, and I’ll tell you why… Bounce rate is the percentage of single-page…

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5 Ways to Keep Them Coming Back for More

5 Ways to Keep Them Coming Back for More

Do you know what the difference is between a good florist and a great florist? The answer is simple – it isn’t the size of their shop, but the effort they put into engaging their customers. Long gone are the…

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Art’s Weekly Insights – 6/10/2016

Art’s Weekly Insights – 6/10/2016

Affordable phone solutions from your Bloomerang team Gone are the days of spending $20,000 for a phone system and worrying about switches and wires all over your office. Recently I was at an ACE Hardware store, and I saw this…

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Art’s Weekly Insights – 6/3/2016

Art’s Weekly Insights – 6/3/2016

Pricing Yourself…Out of Business? Why do you raise your prices? Two reasons: 1) Acquiring Transactions – You may be in a price war and need to adjust your prices to stay competitive. 2) Profit Margin – You may not be…

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Art’s Weekly Insights – 5/27/2016

Art’s Weekly Insights – 5/27/2016

Surfing the New Waves of Technology Over the past few decades, advancements in technology have exploded and now encompass nearly aspect of our everyday lives. Yesterday’s dreams of 3D printing, unmanned aerial drones, and driverless cars are no longer things…

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